The New Do

The New Do: A New Benefit for City Theatre Company

Presenting The Robert M. Frankel Awards, honoring David E. Massaro & the Massaro Family and Robert C.T. Steele

Friday, April 20, 2018  

6:30 PM – 11:30 PM  

City Theatre – Pittsburgh’s Home for New Plays – is taking over Heinz Field East Club Lounge with The New Do!    

Please join Host Committee co-chairs Cindy and Murry Gerber with Melanie Crockard, Laura Penrod Kronk, Nancy Traina, and June Yonas for a fabulous spring party to celebrate City Theatre’s 2017-18 season and the community that makes it all possible. 

The Robert M. Frankel Awards honoring David E. Massaro & the Massaro Family and Robert C.T. Steele will be presented, along with one-of-a-kind entertainment, special guests, and a sit-down dinner by chef Jason Whitecotton. Bid on unique experiences and luxe goodies at the Silent Auction, take a chance with a Mystery Bag, or be a star at the Laughin Hat Photo Booth. The evening wraps with a dance party hosted by DJ Nugget, so don’t forget to bring a pair of dancing shoes.

All proceeds benefit City Theatre, “Pittsburgh’s most innovative theatre company,” – The New York Times.

Event Design by Martin Potoczny, LUXE Creations. 


VIP Experience 6:30 PM – 11:30 PM

$225 each or a table of 10 for $2,000

Featuring dinner & drinks, entertainment, silent auction, photo booth, presentation of The Robert M. Frankel Awards, and Dance Party.

Artists & Friends Dance Party 9:30 PM – 11:30 PM

$50 includes one (1) drink ticket

Get down on the dance floor with tunes by DJ Nugget, grab a snap in the Laughing Hat Photo Booth, and scoop up a Mystery Bag before they’re all gone.

Buy tickets


City Theatre is a haven for adventurous art lovers and diverse audiences in the South Side. Corporate sponsorship provides your company with exposure to an engaged and enthusiastic group of stakeholders through visibility at events and performances, invitations to exclusive backstage experiences, access to artists, and more. 

Help us make The New Do the party of the year! We are seeking sponsorships at all levels:

Presenting (1 available) $20,000
Platinum Sponsor $15,000
Gold Sponsor $10,000
Silver Sponsor $5,000
Bronze Sponsor $3,500

Sponsorship Information

Can’t attend the event but interested in making a donation in support?  Click here.

If you have additional questions please contact Dianne Duursma at 412.431.4400 x278 or







Vivian & Bill Benter



The New Do is produced by Creative Director Martin Potoczny, Founder & CEO of LUXE Creative, a Pittsburgh-based design agency working in the worlds of live music, the arts, large scale events, fashion, and interiors.