Press Release: City Theatre Springs Forward with THE NEW DO

March 30th, 2018 / Posted in Home Page Latest News, News & Press, Press Releases

City Theatre Springs Forward with


 The 25th annual benefit evening will honor the recipients of the

Robert M. Frankel Awards.

Friday, April 20, 2018

6:30-11:30 PM

Heinz Field East Club Lounge

Presenting sponsors: Cindy & Murry Gerber

Pittsburgh, PA (March 30, 2018). City Theatre is excited to announce the details of The New Do, a benefit evening for the South Side theatre company, now in its 43rd season. The New Do celebrates all of the lush changes that spring brings, encouraging guests and staff to get into the spirit with a fun and fresh Friday night party. Join Host Committee Co-Chairs Cindy & Murry Gerber, event chairs Melanie Crockard, Laura Penrod Kronk, Nancy Traina, June Yonas, and the City Theatre Board of Directors as we fete the recipients of the 2017-18 Robert M. Frankel Awards: David E. Massaro & the Massaro Family and Robert C.T. Steele over dinner and drinks at the organization’s 25th annual fundraiser.

“We are on the verge of a new era at City Theatre and we thought, let’s celebrate that! So, this year we are shaking up our annual party with a few changes. We have moved it to a Friday night, added the Frankel Awards presentation, found a fabulous design team in Martin Potoczny & Luxe Creative, and are throwing a dance party with DJ Nugget,” said Managing Director James McNeel. “From all of those changes The New Do was born! We’ve been thinking spring, but I hear the theme has inspired a few of our friends to get new haircuts or don a new ‘do, too. I’m looking forward to seeing those who love and support Pittsburgh’s home for new plays.”


Friday, April 20 from 6:30 – 11:30 p.m.
This VIP experience includes cocktail hour, dinner, entertainment, award ceremony, silent auction, dessert, and dance party. Tickets are $225 individually or $2000 for a table.


9:30-11:30 p.m.

An Artists & Friends Dance Party with DJ Nugget, including Dessert Bar, Mystery Bags, Silent Auction, and entertainment. Tickets are $50 and include one complimentary drink.


A modern meal blossoming with fresh flavors by Chef Jason Whitecotton. Your choice of Steak & Sea Bass Duo or Spaghetti Squash & Roasted Mushroom entrées, with wines hand-selected for the table.


This cheery cocktail party kicks off soiree season with a pop! Let down your hair and show a little leg, spring is in the air.



The Silent Auction table will be buzzing with original art, luxury travel packages, and once-in-a-lifetime experiences.


Grab a snap in the Laughing Hat Photo Booth, take a chance with a Mystery Bag, enter the $5,000 Henne Jewelers Raffle, and get down on the dance floor with DJ Nugget.


Raise a glass to the 2017-18 Robert M. Frankel Awardees: David E. Massaro & the Massaro Family and Robert C.T. Steele.



Tickets are on sale now at or by calling Dianne Duursma at 412-431-4400 x278.  Parking vouchers will be provided for attendees.


Heinz Field East Club Lounge; 100 Art Rooney Avenue, Pittsburgh, PA 15212


Presenting Sponsors: Cindy & Murry Gerber. Platinum Sponsor: PNC Bank. Gold Sponsors: UPMC Life Changing Medicine, UPMC Health Plan. Silver Sponsors: Vivian & Bill Benter, Huntington Bank, Landesberg Design. Bronze Sponsors: Judy & Michael Cheteyan Educational and Charitable Foundation, Henne Jewelers.

The New Do is produced by Creative Director Martin Potoczny, Founder & CEO of LUXE Creative, a Pittsburgh-based design agency working in the worlds of live music, the arts, large scale events, fashion, and interiors.



City Theatre is Pittsburgh’s home for bold new plays. Located in the historic South Side, the company produces a season of regional and world premieres, including the upcoming Nomad Motel by Carla Ching. City Theatre’s mission is to provide an artistic home for the development and production of contemporary plays of substance and ideas that engage and challenge a diverse audience.